Terms of Service

These Terms of Service ("Terms") are a binding agreement between Kanara AI ("Kanara", "we", "us") and the entity or individual ("Customer", "you") accessing or using the Kanara website at www.kanara.ai or any Kanara software-as-a-service platform (together, the "Service"). By accessing or using the Service you agree to be bound by these Terms. If you do not agree, do not use the Service.

1. The Service

Kanara provides a causal-AI marketing-mix-modelling (MMM) platform. With the Customer's explicit authorisation, the Service ingests aggregated campaign performance data from third-party advertising APIs (including but not limited to the Google Ads API and Meta Marketing API), runs Bayesian state-space econometric models, and produces incrementality estimates, what-if simulations and budget-allocation recommendations.

The Service is read-only with respect to advertising platforms. Kanara does not create, modify, pause, bid on, or otherwise change any of your advertising campaigns.

2. Accounts and Eligibility

• You must be at least 18 years old and have authority to bind the entity on whose behalf you sign up.
• You agree to provide accurate, current and complete information during registration and to keep it up to date.
• You are responsible for maintaining the confidentiality of your credentials and for all activity that occurs under your account.

3. Authorisation to Access Advertising Accounts

By connecting your Google Ads, Meta or other advertising account (or by accepting Kanara's Manager Link / Business Partnership request), you represent and warrant that:

• You are the account owner or have the authority to grant such access on behalf of the account owner.
• You authorise Kanara to read campaign performance data from that account for the purpose of providing the Service.
• You may revoke this authorisation at any time by removing the Manager Link / Partnership in the relevant platform's UI. Revocation is effective immediately.

4. Acceptable Use

You agree NOT to:

• Reverse-engineer, decompile or disassemble the Service.
• Resell, rent, sublicense or otherwise commercially exploit the Service except as expressly permitted.
• Use the Service to violate any applicable law, infringe intellectual-property rights, or transmit malicious code.
• Probe, scan, or test the vulnerability of the Service or circumvent any security or authentication measures.
• Interfere with or disrupt the integrity or performance of the Service.

5. Intellectual Property

The Service, including all software, models, designs, text and graphics, is and remains the exclusive property of Kanara and its licensors. No rights are granted to you other than the limited right to access and use the Service as set out in these Terms.

You retain all rights in the data you (or your authorised advertising accounts) provide to the Service ("Customer Data"). You grant Kanara a limited, non-exclusive licence to host, process and display Customer Data solely for the purpose of providing the Service to you.

6. Fees

Where the Service is offered on a paid basis, fees, billing cycle and payment terms are as set out in your order form or pricing page. Unpaid fees may result in suspension of the Service.

7. Confidentiality

Each party shall protect the other's Confidential Information with at least the same degree of care it uses to protect its own (and in any event with reasonable care). Confidential Information may be used solely to perform under these Terms.

8. Privacy and Data Protection

Kanara's collection and use of personal data is governed by our Privacy Policy, which is incorporated into these Terms by reference. Where Kanara processes personal data on your behalf, the parties will execute a separate Data Processing Agreement on request.

9. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. Kanara does not warrant that the Service will be uninterrupted or error-free, or that modelling outputs will be accurate, complete or suitable for any particular business decision. You are solely responsible for decisions made based on outputs of the Service.

10. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, KANARA SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES, WHETHER INCURRED DIRECTLY OR INDIRECTLY. KANARA'S TOTAL LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS SHALL NOT EXCEED THE FEES PAID BY YOU TO KANARA IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR EUR 100, WHICHEVER IS GREATER.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law (such as liability for fraud or for death or personal injury caused by negligence).

11. Indemnification

You agree to indemnify and hold Kanara harmless from any claim, loss or damage (including reasonable legal fees) arising from your breach of these Terms, your Customer Data, or your unauthorised use of the Service.

12. Term and Termination

These Terms apply for as long as you use the Service. Either party may terminate at any time with notice. Kanara may suspend or terminate your access immediately if you breach these Terms. Sections that by their nature should survive termination (including intellectual property, disclaimers, limitation of liability and indemnity) will survive.

13. Changes to the Service or Terms

Kanara may modify the Service or these Terms from time to time. Material changes to the Terms will be notified by email or in-product notice at least 14 days before they take effect. Continued use of the Service after the effective date constitutes acceptance.

14. Governing Law and Jurisdiction

These Terms are governed by the laws of Ireland, without regard to conflict-of-law principles. Any dispute arising from or relating to these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of Dublin, Ireland.

15. General

• Entire agreement. These Terms and any referenced documents constitute the entire agreement between the parties on this subject.
• Severability. If any provision is held unenforceable, the remaining provisions remain in full force.
• Assignment. You may not assign these Terms without Kanara's prior written consent. Kanara may assign in connection with a merger, acquisition or sale of assets.
• No waiver. Failure to enforce a right is not a waiver of that right.

16. Contact

Questions about these Terms?
Kanara AI · Ireland
Email: legal@kanara.ai
General: info@kanara.ai